2020 is changing how we engage with brands every single day. While challenging, many of our customers are growing their pandemic-era acquisition and taking advantage of more efficient acquisition campaigns and more impactful engagement campaigns. Today, every audience is different and last year’s marketing playbook is outdated.
We’ve just published 2020’s Marketer’s Artificial Intelligence Playbook: A Step-by-Step Guide to Advanced Customer Engagement to explore:
Opportunities for AI-driven marketing
Overview of the changing strategic landscape
Three-step process to activate the power of AI
Here we take a look at some of the ways marketers can adjust their approach to marketing technology with artificial intelligence to simplify customer understanding and individualized content to grow acquisition and intelligently manage engagement and retention.