We have consolidated all the major iOS 14 privacy updates, announcements and to-dos in this blog post for your benefit.
Apple’s iOS 14 tracking update is looming over the marketing industry and it is going to have a massive impact on the world of advertising. No matter what kind of campaigns you are running, this update will likely affect you.
In order to keep you well informed, we have consolidated all the major iOS 14 privacy updates as well as announcements and to-dos released by the advertising platforms into this blog post. Here is what you can expect below:
Mobile devices running Apple’s operating systems (iOS, iPadOS, tvOS) are currently tracked by ad platforms, developers, and measurement partners using an IDFA (Identity For Advertisers). This ID provides a unique, persistent, and non-personally identifiable method of tracking user engagement with ads in Facebook, and other apps, and resulting user behaviors on an advertiser’s website, like a purchase or a registration.
Historically, this ID was shared with publishers by default. Advertisers rely on this ID to attribute consumer activity to digital campaign initiatives and personalize ads based on a consumer’s website behavior.
Presently, Apple is expected to display a prompt early this year across all devices running iOS 14. Users will be prompted to explicitly choose to opt-in or opt-out of sharing their IDFA. Most users running iOS 14 are expected to opt-out of this tracking, significantly impacting advertisers ability to tailor their creative to highly nuanced and segmented audiences.
Facebook is considered to be the most impacted by the iOS 14 privacy updates, but here is what we currently know about other advertising platforms:
More will be added to the list once the information becomes available.
Last update: January 29, 2021.
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