Smart Content Scoring
Better customer insights, segmentation and targeting are a very important part of the puzzle. But to be truly emotionally intelligent you have to be able to also communicate with your customers in an emotionally intelligent way. However, how can you tell which communication style each customer prefers?
This is where Genus AI steps in.
In addition to our data enrichment and no-coding customer modeling, our Customer Modeling Platform also provides you with insights into the effectiveness of your marketing content and creatives.
Using our Content Scoring AI capabilities, you are able to score any type of digital content: from an ad that you run on social media to an email that you send to your clients to the hero image on your website.
By analyzing existing images and language, the Platform quickly and effortlessly identifies which Communication Archetypes your content best resonates with and provides recommendations on any changes that your content might need depending on the goal of your campaign.