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Emotionally Intelligent Commerce: Magento + Genus AI

About Magento

Magento, an Adobe Company, is an e-commerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online stores.

How Genus AI helps Magento merchants?

Seamless Customer Archetyping

Magento Merchants sync their customer data to the Genus AI Platform and use it to produce Customer Archetypes to:
  • Understand their customers and how to communicate with them, allowing them to conduct innovative and more effective customer outreach
  • Discover unique customer archetypes by leveraging the combined knowledge from neuroscience, psychology of languageĀ and ML

Identifying Best Performing Content

Brands rely on the Genus AI Content Scoring capability to develop and deploy the best performing creative across channels. They are able to:
  • Score any type of digital content (from a banner to a video) and get insights into the effectiveness of their marketing content and creatives
  • Deploy the best-performing assets across channels seamlessly, thus avoiding any possible delays and human errors

AI-powered Customer Modeling

Magento merchants use the Genus AI Platform to analyze their customer data and to conduct an individualized outreach, which:
  • Optimizes all their acquisition efforts based on the analysis of historic data and the desired campaign outcomes
  • Helps to retain existing customers by providing insights into their behavioral traits and likeliness to churn.
Segment and Genus AI: the Individualization Powerhouse

Genus AI is the world’s first no-coding Customer Modeling Platform for emotional intelligence used by brands to optimize acquisition, engagement and retention in a completely new and authentic way with its extensive customer data enrichment, no-coding Customer Modeling, Customer Archetyping and automatic content scoring for emotionally intelligent storytelling at scale.