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Emotional Intelligence 360: Salesforce + Genus AI

About Salesforce

Salesforce is one of the world’s most trusted customer relationship management (CRM) platforms helping marketing, sales, commerce, service and IT teams work as one from anywhere.

Make your CRM Emotionally Intelligent:

Enriching Customer Data

Salesforce CRM users use the Genus AI Customer Modeling Platform to bring in thousands of in-depth data points about each of their customers. Such data enrichment capability enables them to:
  • Contextualize their customer behavior and uncover previously unknown features and relationships
  • Unlock emotionally intelligent content and image design guidelines by leveraging Genus AI Archetypes

Linking the Sales Funnel to Content

Marketers use the Genus AI Customer Modeling Platform to match their campaign creatives to their audiences stored in the Salesforce CRM. They do so to achieve the following:
 
  • Learning which creatives perform best for each customer segment and/or Archetype
  • Optimizing their creative production for each data model or campaign goal

Generating Lookalikes

The Genus AI Customer Modeling Platform benefits Salesforce CRM users by optimizing their acquisition campaigns leveraging AI-generated lookalike audiences, which: 

 

  • Are based on historically top-performing customer segments
  • Can be created based on unique behavioral traits 
  • Results in higher LTV and ROAS
Segment and Genus AI: the Individualization Powerhouse

Genus AI is the world’s first no-coding Customer Modeling Platform for emotional intelligence used by brands to optimize acquisition, engagement and retention in a completely new and authentic way with its extensive customer data enrichment, no-coding Customer Modeling, Customer Archetyping and automatic content scoring for emotionally intelligent storytelling at scale.