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Business Use Cases

Optimize Growth

The Genus AI platform helps companies understand the drivers behind most desirable historic customer behaviors and, as a result, allows them to optimize their customer acquisition by targeting more loyal and higher-time-value customers

Increase Engagement

Your customers have individual preferences for your content - Genus AI helps you understand those preferences which in turn results in increased CTR and drives increased ROAS.

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Manage Retention

Genus AI’s proprietary Archetypes are your company’s window into the future: use them to predict your customer preferences, lifetime value and churn and leverage these insights to enhance your customer experience

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Manufacturer of high-quality rugs, furniture and home decor. The company offers an expansive selection of area rugs and other home decor products directly to consumers from its website, as well as other e-commerce marketplaces and retailers, enabling the customers to purchase the products at at rock-bottom prices.

295%
Accuracy Lift
160%
CTR Increase
300%
Revenue Uplift

Challenge

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Solution

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