How Chubbies Used Genus AI’s Smart Catalog Templates to Boost ROAS by 37% on Meta

Chubbies Shorts, a bold and beloved name in men’s outdoor and leisurewear, built their brand by delivering weekend-ready style with personality. From their signature shorts to vibrant prints and fun-loving brand voice, Chubbies has never been afraid to stand out.

When it came to paid media on Meta, however, standing out in a crowded feed—while maintaining both creative quality and scale—required a new approach. That’s where Genus AI came in.

About the Brand

Founded in 2011, Chubbies Shorts is on a mission to bring fun, freedom, and weekend vibes to men’s wardrobes everywhere. Known for their iconic short shorts, punchy product descriptions, and unapologetic embrace of leisure, Chubbies quickly built a loyal following—and later joined the Solo Brands portfolio.

Today, Chubbies offers a full line of apparel and accessories, including swim trunks, polos, lounge gear, and outerwear—all while staying true to their “Friday at 5pm” energy.

But with scale came complexity. Managing creative across thousands of SKUs, fluctuating promotions, and ever-evolving audience expectations became increasingly difficult using static assets or standard dynamic product ads (DPAs). That’s when the team turned to Genus AI.

The Challenge

As Chubbies continued to expand its product catalog and enter new geographies, its performance marketing team faced a familiar set of challenges:

• Limited Control over DPA Creative: Meta’s native catalog templates didn’t offer the flexibility needed to express Chubbies’ brand personality. The creative felt templated, and the team had little visibility into how individual products and layouts were being served.
• Inconsistent Brand Alignment: With new SKUs constantly launching, it was difficult to ensure that product visuals maintained a consistent and engaging brand look—especially during high-stakes promotional windows.
• Lack of Data Transparency: The performance team needed to better understand which templates Meta favored in delivery, and how those creative choices correlated with actual sales.
• Scaling Across Evergreen and Promo Campaigns: Promo moments like July 4th and Black Friday were essential to Chubbies’ bottom line—but required fast-turn, on-brand creative refreshes without rebuilding assets from scratch.

The Genus AI Solution

Chubbies adopted Genus AI’s Catalog Enrichment Platform to transform their dynamic product feed into a high-performance creative engine on Meta.

Here’s how:

Custom-Branded Catalog Templates

Chubbies launched with a full suite of both evergreen and promotional templates, pre-built in collaboration with Genus AI’s team. These templates reflected Chubbies’ bright, laid-back aesthetic while conforming to Meta’s best practices for engagement and conversion.

AI-Driven Image Detection

Using Genus AI’s proprietary image classification model, the team could tag and control which types of product imagery—on-model, flat lay, lifestyle—would appear in which template slots. This let them automate visual storytelling that looked handcrafted but scaled effortlessly.

We used Genus’s AI image detection to instruct our templates to pull in the exact combination of different product images to create branded collage templates.

– Lucy Camuti, Performance Marketing Manager, Solo Brands

Collage Automation at Scale

Chubbies deployed multi-image collage templates for carousels, showcasing multiple SKUs in a single frame or combining different product angles for a richer shopping experience—all pulled automatically from their catalog.

DPA Catalog Performance Reporting

Through Genus AI’s reporting interface, the Chubbies team could finally see which templates were being prioritized by Meta’s delivery algorithm, and track correlations with live sales performance. This data helped guide iterative improvements to creative and bidding strategies.

The Results

Genus AI delivered fast and measurable results:

• +37% increase in Return on Ad Spend (ROAS)
• -11% decrease in Cost per Acquisition (CPA)
• Improved template-level insight and creative iteration
• Increased scalability during high-volume promotional periods

From day one we saw great performance with Genus AI’s custom catalog templates. Genus AI has become a core component of our paid strategy, and the whole team relies on the DPA Catalog Reporting to tell us what’s working.

– Lucy Camuti, Performance Marketing Manager, Solo Brands

Why It Worked

The Chubbies team didn’t just automate catalog creative—they took control of it.

By combining AI-powered customization, template diversity, and actionable reporting, they turned a traditionally opaque part of the paid social funnel into a dynamic, brand-forward growth engine.

Instead of settling for “plug-and-play” DPAs, Chubbies created campaigns that felt custom-built—for every SKU, every season, and every audience.

What’s Next

Following success on Meta, Chubbies is now expanding Genus AI-powered catalog creative to additional paid channels and new international markets.

With Genus AI as an embedded part of their marketing workflow, the Chubbies team continues to unlock growth, efficiency, and brand consistency—all at scale.

Want to scale creative performance like Chubbies?
Let’s talk about how Genus AI can help your brand do more with your product catalog.