Today, we’re excited to announce a major step forward in the evolution of intelligent, AI-powered marketing: Genus AI’s MCP server is now live, and we are officially integrated with OpenAI’s ecosystem.
This launch coincides with OpenAI’s release of GPT-5, their most advanced model yet – building on years of breakthroughs in reasoning (o1), tool use and agent integration (o3), and multimodal understanding (4o). For brands, this means unprecedented opportunities to combine OpenAI’s core intelligence with the domain-specific, structured marketing intelligence of Genus AI’s Sage.
With this integration, marketers and AI builders alike can now connect directly to Sage – our AI Growth Agent – using OpenAI’s MCP protocol, and begin interacting with their first-party marketing data across Shopify, Meta, and more.
No code required. Just plug in, ask questions, and unlock insight.
What This Means for Brands
Until now, brand teams using OpenAI tools were limited to general-purpose LLMs that lacked access to business-specific, structured, and up-to-date data. With Sage + MCP, that changes.
Sage is already integrated with the most critical sources of ecommerce growth data, including:
- Shopify: product, order, and customer data
- Meta (Facebook/Instagram): campaign performance, DPA templates, audiences
- And more…
Now, thanks to MCP, anyone using OpenAI’s tools – developers, growth teams, CMOs – can ask questions and get answers directly from their own marketing data.
Example Use Cases
Once connected, you can ask questions in natural language and get back real insights like:
- What were our top-performing products on Meta last month by ROAS?
- Which customer segment has the highest repeat purchase rate in Q2?
- Can you summarize my Shopify revenue performance across product categories this week?
- Can you generate new images for this product set?
You’re no longer limited by dashboards, exports, or waiting on analyst teams – Sage turns your growth into a conversation.
How to Connect to Sage via MCP
Getting started only takes a few minutes:
Step 1: Retrieve Your MCP Credentials
Log into your Genus AI platform account. There you’ll find:
- Genus AI MCP server address
- A secure token, automatically generated for you
Step 2: Connect via OpenAI
In your OpenAI account (requires GPT-4+ access), navigate to:
- Settings > MCP connections
- Input your Genus AI MCP server address and token
Once connected, you’ll see Sage available as a data tool within your OpenAI agent or chat workflow.
Step 3: Ask Anything
You’re now able to interact with all of your connected data sources as outlined here:
👉 https://genus.ai/ask-sage
Why Sage + OpenAI Matters
The future of marketing is not just automation – it’s autonomous, intelligent, real-time insight. With this new integration:
- AI Builders can embed marketing intelligence into custom agents, dashboards, or workflows
- Marketers can query live data without needing SQL or BI dashboards
- Media Buyers can transform their product catalogs in one simple place
- Executives can make faster decisions based on comprehensive, cross-platform insights
This integration bridges the gap between raw data and real action – turning disconnected information into intuitive conversation.
Looking Ahead
As OpenAI continues to push the boundaries of what’s possible with GPT-5 and beyond, we’re focused on empowering brands to use that intelligence in context – grounded in their actual customers, campaigns, products, and goals.
This is a massive step toward building true marketing agents – ones that can think, analyze, and act. And this is just the beginning.
We’re excited to see what the next generation of AI-powered marketers builds.
Ready to connect Sage to OpenAI?
Reach out to your Genus AI account manager or contact us here to activate your MCP connection.
Let’s build the future of AI-powered growth. Together.
