How Chubbies Used Genus AI’s Smart Catalog Templates to Boost ROAS by 37% on Meta

Discover how Tushbaby, the ergonomic baby carrier brand, unlocked a powerful new acquisition channel by combining Reddit’s high-intent communities with Genus AI’s creative automation. This case study explores how Tushbaby used dynamic product ads, AI-generated overlays, and platform-native messaging to drive a 40% lower CPA and 84% higher ROAS compared to other social platforms—turning Reddit into a scalable, always-on growth engine.

There’s a transformative wave sweeping across the e-commerce and retail marketing technology landscape. It’s reshaping the way brands create, manage, and optimize their product catalog creatives.

It’s important to convert your customers with lower-funnel ads. They already know your brand and have likely checked out a few of your products.