Today, we’re excited to announce a major step forward in the evolution of intelligent, AI-powered marketing: Genus AI’s MCP server is now live, and we are officially integrated with OpenAI’s ecosystem.
This launch coincides with OpenAI’s release of GPT-5, their most advanced model yet – building on years of breakthroughs in reasoning (o1), tool use and agent integration (o3), and multimodal understanding (4o). For brands, this means unprecedented opportunities to combine OpenAI’s core intelligence with the domain-specific, structured marketing intelligence of Genus AI’s Sage.
With this integration, marketers and AI builders alike can now connect directly to Sage – our AI Growth Agent – using OpenAI’s MCP protocol, and begin interacting with their first-party marketing data across Shopify, Meta, and more.
No code required. Just plug in, ask questions, and unlock insight.
Until now, brand teams using OpenAI tools were limited to general-purpose LLMs that lacked access to business-specific, structured, and up-to-date data. With Sage + MCP, that changes.
Sage is already integrated with the most critical sources of ecommerce growth data, including:
Now, thanks to MCP, anyone using OpenAI’s tools – developers, growth teams, CMOs – can ask questions and get answers directly from their own marketing data.
Once connected, you can ask questions in natural language and get back real insights like:
You’re no longer limited by dashboards, exports, or waiting on analyst teams – Sage turns your growth into a conversation.
Getting started only takes a few minutes:
Log into your Genus AI platform account. There you’ll find:
In your OpenAI account (requires GPT-4+ access), navigate to:
Once connected, you’ll see Sage available as a data tool within your OpenAI agent or chat workflow.
You’re now able to interact with all of your connected data sources as outlined here:
👉 https://genus.ai/ask-sage
The future of marketing is not just automation – it’s autonomous, intelligent, real-time insight. With this new integration:
This integration bridges the gap between raw data and real action – turning disconnected information into intuitive conversation.
As OpenAI continues to push the boundaries of what’s possible with GPT-5 and beyond, we’re focused on empowering brands to use that intelligence in context – grounded in their actual customers, campaigns, products, and goals.
This is a massive step toward building true marketing agents – ones that can think, analyze, and act. And this is just the beginning.
We’re excited to see what the next generation of AI-powered marketers builds.
Reach out to your Genus AI account manager or contact us here to activate your MCP connection.
Let’s build the future of AI-powered growth. Together.
