Digital-savvy brands are faced with the major challenge – social media advertising competitiveness. This guide delves deeper into the ways that help brands run above-the-target campaigns on paid social.
Based on our work with eCommerce brands, we observe three core challenges that businesses face:
- Scaling content production and predicting which ad creatives will deliver best results on social media
- Segmenting and modeling target audiences that result in paying customer acquisition
- Maintaining ongoing ad performance on social media
Download the Guide to Social Media Advertising to find out the solutions that helped our customers thrive on the opportunities presented by these challenges.