It’s important to convert your customers with lower-funnel ads. They already know your brand and have likely checked out a few of your products.
The eCommerce sector continues to expand with the pandemic acting as the main catalyst as the sector strived to fulfill the changing consumer behavior. The sector’s growth is evident by the number of live websites on platforms like Shopify.
Black Friday is a monster. The last Friday of November, i.e. the day after Thanksgiving, is one of the most important retail and shopping events of the year. According to the National Retail Federation, an estimated 186.4-million Americans shopped in
There are three typical factors that invariably drive up digital video production costs: Time. Talent. Tools/Technology. The more any of these three video production factors are needed, the more costs rise. It’s a relentless, often expensive process.
Third-party cookies have become the cornerstone of online advertising, allowing marketers access to user data and behavior information for cross-site tracking, retargeting, and other purposes. However, the growing awareness around consumer data and privacy has led to profound changes in
Taking into account advanced user privacy options enabled by GDPR and the upcoming Google’s ban on third party cookies, businesses have to find new ways to keep themselves relevant to their customers. How do you market to potential customers when
For the first time ever in 2021 social media ad spend has exceeded that of paid search . Online video is the fastest growing ad format propelled by performance focus from e-commerce . However, for e-commerce D2C brands growth via
It was inevitable: in 2020 Google announced that it will no longer allow third-party cookies on its Chrome web browser as of 2022. In doing so, Chrome joins other major browsers like Safari and Firefox that have already done so,
Latest on the iOS 14 Privacy Update, Its Impact on Advertising and How Genus AI Helps Overcome the Challenge
Apple’s iOS 14 tracking update is looming over the marketing industry and it is going to have a massive impact on the world of advertising. No matter what kind of campaigns you are running, this update will likely affect you.
Any business is on a mission to gain customer loyalty, which can be described as customer behaviors that are beneficial to the business. Broadly speaking, customer loyalty can be categorized into three groups: customer retention, advocacy and purchasing.