Identify Top Performing Ad Creatives Before Deploying Your Campaigns

Our digital marketing ramp-up, which included an extensive use of the Genus AI Growth Platform, during the pandemic has led to the company’s best ever non-holiday month in terms of conversions

Genus AI developed a way to use artificial intelligence to segment customers by personality types, and to predict the content that will be most relevant to that segment of customers. We’re working with them now and it is delivering the highest ROAS of any campaign we’ve run in the last three months.

We were able to reduce our customer acquisition costs by a third in two months and accelerate the content creation cycle by using Genus AI generated videos. We are now able to deliver new content faster and have much reduced operational complexity when creating new videos.

We are very happy about the consistency, which really stands out when you look at the Genus AI-powered campaigns. All of them exceeded 3x ROAS at a very similar CPA, which is never the case when we run various tests ourselves or use other AI marketing solutions.

Doubling our ROAS just by being able to identify the best performing ad creatives out of thousands of user-generated content pieces is a tremendous success for us. With Genus AI, we are able to achieve better campaign performance, quicker.