Create Lookalike Audiences for Facebook Ads to Boost Campaign Conversions
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Predictive audience modelling for effective targeting
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Genus AI Communication Archetypes
Communication Archetypes cut across the boundaries of traditional segmentation based on race, gender or age, because they combine knowledge from neuroscience, psychology of language and machine learning research.
In practical terms, Communication Archetypes benefit marketers by providing enhanced understanding of people and how to communicate with them, and allowing them to conduct innovative audience segmentation and more effective lookalike targeting.
Open Simplicity Seekers
Spontaneous and unpredictable, these ‘go with the flow’ types are not always driven by rational arguments and generally make decisions based on their emotional and physical needs. Individuals in this archetype enjoy simple solutions to complex problems and are not motivated by perfectionism. These consumers are unlikely to be technically minded, rather seeking expert support to address issues that arise. Preferring open and adaptable schedules, they are likely to view planning in advance as constraining.
Experimental Fun Seekers
High in energy and positivity, as well as being eager to explore, these social animals are unlikely to be found anywhere sedate. Consumers in this archetype are attracted to beauty, intellectual stimulation, and social activities equally. These individuals believe in a well-rounded life, mixing experiences from a variety of areas and always looking for opportunities to share those experiences with others. They approach life with assertiveness, creativity, and confidence, never shying away and rarely trading new experiences for habit.
Organized Social Contributors
Value driven and charitable, these generous humanists frequently offer to help others, easily agree to favors, and often seek to mediate conflict between others around them. While being good listeners, cooperative, and accommodating of others’ preferences, these consumers do make plans and stick to them. Individuals in this archetype structure life around helping others, creating social cohesion, and commit to diligent personal goals that seek to organize for the benefit of the whole. Their selflessness is not indicative, however, of a passive approach to life. Rather, achievement is important to them. These consumers believe in their abilities to effectively realize their value driven ideas in the real world, whether family or globally focused
Traditional Comfort Seekers
Reserved and traditional, these quiet homemakers enjoy time alone spent on time-honored activities. When social events arise, consumers in this archetype prefer to limit the size of the group and invite only people they know well. These individuals are also less likely to be inclined toward abstract or philosophical questions, instead preferring established ways of doing things. They are unlikely to travel to exotic locales or great distances for unknown experiences. Often, these consumers engage in rhythms of life that have been passed down from their parents, inheriting tastes that could be described as ‘classic’. They view change with scepticism and find joy in historical roots.
Reactive Security Seekers
Easily worried and frequently stressed, these spontaneous uncertainty- avoiders may express their self-interest more than others due to easily feeling anxious or at risk. These worries can inhibit these consumers’ social cohesion and generosity, as they seek to find ways to bring security and safety into life. Individuals in this archetype are also less likely to plan ahead and approach uncertainty rationally, perhaps contributing to the strong reactions they experience from perceived threats. They can be less confident than others and also in ‘blue’ moods, making these people keen for experiences that lift spirits and provide safe environments.
Reliable Plan Makers
Analytical, balanced, and independent, these achievement-driven schedule lovers orchestrate life through well thought out equations. Individuals in this archetype love budgets and book vacations months or years in advance. In addition to preferences for systems, organization, and reliability, these consumers are diligent and self-confident in their abilities to carry out plans to achieve goals. Reliability, habit, and strict discipline are important to them, verging on the lifestyle of workaholics. Likely to be upset when schedules change, there must be ample logical reasoning to convince these consumers to alter the course of their planning. However, once convinced of rationality behind a change, new plans can be drawn up with detail at a quick pace. They take responsibility for their actions and have a strong sense of duty.
Communicate in an emotionally intelligent way
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Stand out from the crowd by deploying the right message targeting the right audience
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